I do PR. That’s my job. I have two post-graduate diplomas in
marketing communications and public relations.
I work for a council. I take media calls and employ various
tactics to promote services for people who grit roads, fix streetlights, find
homes for children in care, look after vulnerable adults, take care of country
parks, manage libraries, advise schools, run trading standards, maintain landfill sites and so on.
All of those people are experts in their field and I
wouldn’t dream of telling them how to do their jobs. So why do they all want to
tell me how to do mine?
I’ll do everyone a deal – I promise not to run your
libraries, parks, care homes and schools. So keep your bloody amateur mitts of
my press releases, posters, banners, leaflets, web pages, design and social
media. You’re rubbish at it. I’m not.
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